NSA, an obscure Indiegogo campaign and public security awareness

I found an Indiegogo a running (out) campaign for a secure email service, based in Switzerland, that is seeking just $45,000 to start. It seems a modest amount, in comparison to many other crowfunded initiatives. Problem is, the campaign is ending in six days and the guys just got 1% of the sum.

There is a constant talk about NSA, wiretapping, privacy intrusions, governments vs. citizens and the like. But, given the chance to be more protected, the general public seems to ignore it. How to raise awareness about personal security, if no money gets raised for it?" Would you create awareness ?