Apple is a very long term goal oriented company, they don’t ever do anything for short term gain, they don’t need to and it’s not part of their philosophy as stated in the quote below.
“You want to take the time to get it right. Our objective has never been to be first. It’s to be the best. To do things really well, it takes time. You can see a lot of products that have been brought to market where the thinking isn’t really deep and, as a consequence, these things don’t do very well. We don’t do very many things so we spend a lot of time on every detail and that part of Apple isn’t changing. It’s the way we’ve operated for years and it’s the way we still operate. I feel great about what we’ve got coming. Really great and it’s closer than it’s ever been.” – Tim Cook, April 24, 2014.
Whatever happens tonight (t-minus 3hrs), the stock may go up, people will talk shit about how underpowered and weak it is, then it will go on sale and Apple will make billions and billions of dollars while every other tech company tries to catch up and copy the technology. It’s happened with the iPhone, iPad, iPod, MacBooks, Apple TV and will continue to happen because of the fact that Apple focuses on the smallest details and take their time.
Sometimes the smallest details can have the greatest impact. It’s not about specs, it’s about the experience. An experience is something that can’t be copied and it’s why people love Apple products.