And then yes, there’s the concept of Wealth, Power, and Control. Wealth is simply an illusion, but what it supplies is a convenient means for the exchange of Power. And Power is used to exert Control. Though, funny enough, true control can never be had in either a chaotic system, or one in which you’re dealing with free will.
And Pride itself is not necessarily evil. But it leads to evil so easily, and that’s the danger.