Internet after Ad-block

There is definitely a reckoning coming, and I'm not convinced there's still time to save ads by blocking ads. Maybe 5 years ago, that would have been possible -- sure, even then, ads were obnoxious, but I feel like that was nothing compared to a lot of today's bullshit. 

But, nowadays, what we have is ... well ... completely unsustainable bullshit that even the most pro-people-getting-paid consumers are tired of. Consequently, even people who otherwise weren't savvy enough to even consider that ad blocking was a thing are starting to catch on.

Apple's embrace of ad blocking is a massive shot across the bow of advertisers everywhere.

I honestly do feel bad for a lot of ad-supported sites and their fate in the likely ad blocked future, but ultimately this is nobody's fault but the ad industry. In their drive for eyeballs, they have pushed things so far beyond what anyone would consider reasonable that there's going to be practically nobody left defending them when it all finally falls apart.