The fight to become the “Amazon of the IoT” will intensify in 2016

Amazon's IOT Strategy

Amazon’s disruptive one-stop-shop approach to online shopping saw it quickly become the dominant force in the retail industry. As the IoT’s vast potential becomes more apparent, we will start to see a growing number of organizations fighting to establish themselves as the go-to provider of IoT solutions, or the Amazon of the IoT. 

This will spur the rise of the IoT mega-platform; vast one-stop-shop Platform-as-a-Service solutions. The battle will likely play out across both the consumer and enterprise spaces and many of the usual suspects are already coming to the fore. 

Apple, Google and Intel are all vying for control of our homes, while Microsoft, IBM and Oracle are fighting over our businesses, but the scene could be set for a disruptive innovator to come in and take everyone by surprise. After all, no one had heard of Amazon 20 years ago.