Google might have axed Orkut a couple of years ago, but the social network’s spirit is living on. Its namesake Orkut Büyükkökten has launched Hello, a follow-up social service that tries a unique angle to reel you in.
It’s hard to say whether or not this will work. Although Hello isn’t trying to directly compete with the heavyweights, it still has to fight against inertia and convince you to join another network. When Facebook has over 1.7 billion active users, it’s almost certain that like-minded hobbyists are already there.