Do you have ´Courage´ to Upgrade?

Apple said that there were three reasons to upgrade to their new phone, and one word: Courage.

It seemed pretty cringey and since, as Apple taught us, it's only one word, it's a pretty easy meme. Combine that with people being hostile to the idea of a phone without an audio jack, and you've got a brand new shitpost going.

What kind of brain fart leads to 'courage' being the motto for an upgrade.

Don't forget the proprietary wireless headphones seem like the easiest headphones to lose ever, don't have a volume control button, and cost way too much for what will be in all likelihood meh sound quality.