The most popular extension uBlock Origin adds its support for Edge browser which features anti-content blocking capabilities.
The rise of ad-blocking makes the advertisement driven business model less viable with every passing month. Companies began exploring options, from hiding content behind paywalls, asking for donations or subscriptions, to earning money through native advertisement.
Another option that more and more companies seem to consider is to implement anti-ad-blocking technologies. Designed to either block access if ad-blockers are detected, or to display ads to users even if ad-blockers are used.