Apple, Google and Amazon named as most valuable brands in world

Apple, Google and Amazon are the top three most valuable brands in the world, according to an annual report that underlines the dominance of the US tech companies.

Interbrand, which assigns a dollar value to each brand based on factors such as financial performance and brand strength, ranked Apple first in 2018 with a brand value of $214bn. In August, Apple became the first public company with a trillion dollar valuation.

Amazon was the fastest growing brand, because of its desire to be “the most customer-centric company on Earth”, the report added. “It has reinvented almost every sector … It revamped its Fire Phone to become the Amazon Echo smart speaker, Amazon MP3 to become streaming music service Amazon Music Unlimited, and its 2010 crowdsourcing platform for screenwriters into Amazon Studios’ Emmy Award–winning original TV shows. What’s more, according to Morgan Stanley, Amazon’s fashion business has become the second largest seller of apparel in the US.”

Top 10 most valuable brands 2018

1. Apple ($214bn)

2. Google ($155bn)

3. Amazon ($101bn)

4. Microsoft ($93bn)

5. Coca-Cola ($66bn)

6. Samsung ($60bn)

7. Toyota ($53bn)

8. Mercedes-Benz ($49bn)

9. Facebook ($45bn)

10. McDonald’s ($43bn)

Source

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.