Tumblr sold to Automattic - Company behind Wordpress

As many know, since Verizon acquired Yahoo in 2017 the telecomm giant has been looking for a buyer for Yahoo's former subsidiary Tumblr - and for most of this year the only company expressing interest was the odious Pornhub. But the Pornhub purchase fortunately fell through. Last month, Tumblr was acquired by Automattic.

Automattic is run and mostly owned by beardy bro Matt Mullenweg, who says he doesn't plan to change the ban on porn first put into place by Verizon after it acquired Tumblr. That's the good news.

The bad news is that Automattic/Mullenweg's flagship property is Wordpress (dotcom, not dotorg), which banned and erased (without warning) GC feminist blogs by WoLF and Gallus Mag earlier this year.

So far, Mullenberg and Automattic haven't announced any changes planned for Tumblr, but changes will definitely be forthcoming because Tumblr is losing money hand over fist these days. When Yahoo bought Tumblr in 2013, it paid $1.1 billion (USD) for it. But the WSJ says Automattic is paying less than $3 million (USD) for it. That's quite a drop in value!

Source: Matt on Tumblr